Promoting or selling products or services through marketing is nothing new. But unlike the traditional marketing methods of using newspaper ads or magazine ads, digital marketing uses all forms of electronic media to target consumers. Digital marketing basic concepts and intention remain the same, to target more and more consumers to buy products. The approach is entirely different.
Why digital marketing
In this digital age, information is available at fingertips. Consumers have access to information anytime, anywhere. With the advent of digital media, shopping is no longer done in malls but on phones. Consumers have information on not just the brand you promote but also on what friends, peers, etc. are saying about it. People want customizing and relevant content tailored to their needs and preferences.
Targeting audience: no wonder businesses these days, small or big invests on a website and advertise on social media. Amidst digital media reaching so many people, your business is not limited to a local audience but also targets international audience too. Your business campaign can be tailored according to audience demographics making it more efficient.
Personalize content: Unlike in traditional marketing where everyone received flyers in their mailbox or received phone calls irrespective of their interest in the product, in digital marketing consumers can choose how they want to receive content. The audience gets the choice to opt in or out of the communication. They get relevant and customized content based on their needs.
Knowing Customers better: After understanding the needs of a consumer, it is important to reach out to them when they are ready to receive your communication. That can be done by collating the customer preference information across social media, web, etc. Using this data, digital marketers engage the customers and bring them to buy their products.
Real-time data: You get to see the performance of your products with the touch of a few buttons. You can also view the number of visitors to your site, conversion rates, subscribers, etc. and take appropriate actions based on these figures.